Star Whores: May The Marketing Be With You

So I was sitting around eating my Darth Vader Dark Side Dark Chocolate M&M's, and washing them down with a 7-Eleven Darth Dew Slurpee, while ordering a Darth Tater Mr. Potato Head on my Cingular phone with Chewbacca ringtones, and I was wondering . . . is there a new "Star Wars" movie coming out or something? I haven't heard anything about it. Well, I've got my fingers crossed that Lucas won't whore out his entire movie franchise this time . . .