CONFUSING ADVERTISING SLOGANS EXPLAINED!

The new Budweiser ad campaign states, "This is Budwesier, this is beer". I believe this might be a bit confusing, making one think there is missing punctuation, as in "This is Beer?" Allow me to illustrate the meaning of this slogan to you, with the help of a couple of pictures:

This is Budweiser:

This is Beer:

Any questions? Now, don't EVER confuse the two. Thanks.