Tuesday, April 15, 2008


Very quick hate post:

There are many ways to sell life insurance: Guilt, fear...ummm, guilt and fear. Ok maybe there aren't a ton of ways to sell life insurance, but one way NOT to sell life insurance is humor:

I mean seriously, who wrote this shit copy? At least the standard, "what-would-your-beautiful-wife-and-2.5-kids-do-if-you-disappeared-in-a-puff-of-smoke" makes people realize that they need to protect their family; even if it's exploitive, but this is just fucking dumb.

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